Direct Mail
Direct Mail
Resource Hub
Resource Hub
Why Direct Mail Still Works
Why Direct Mail Still Works
Our resource center provides valuable insights and practical guidance to help you succeed. Explore topics ranging from direct mail response rates to tracking, personalization, and marketing best practices. Our goal is to help you better understand the power of direct mail and make more informed decisions for your campaigns.
Direct Mail vs Email
Direct mail and email are both valuable marketing channels, but they reach audiences differently. While email offers speed and low distribution costs, direct mail provides physical visibility that cannot be blocked by spam filters or lost in crowded inboxes. Businesses often use direct mail to increase awareness, improve engagement, and create a lasting impression with targeted audiences.
Direct Mail vs Email
Direct mail and email are both valuable marketing channels, but they reach audiences differently. While email offers speed and low distribution costs, direct mail provides physical visibility that cannot be blocked by spam filters or lost in crowded inboxes. Businesses often use direct mail to increase awareness, improve engagement, and create a lasting impression with targeted audiences.
Direct Mail Response Rates
Response rates are one of the most important measurements of campaign performance. Direct mail consistently remains a strong performer because it combines targeted audience selection with tangible messaging. Factors such as personalization, timing, and list accuracy all contribute to stronger campaign results.
Direct Mail
Response Rates
Response rates are one of the most important measurements of campaign performance. Direct mail consistently remains a strong performer because it combines targeted audience selection with tangible messaging. Factors such as personalization, timing, and list accuracy all contribute to stronger campaign results.
Direct Mail Tracking
Modern direct mail campaigns are easier to track than ever before. Businesses can measure performance using QR codes, personalized URLs, unique phone numbers, landing pages, and USPS technologies. These tools help marketers understand engagement, attribute conversions, and optimize future campaigns.
Direct Mail Tracking
Modern direct mail campaigns are easier to track than ever before. Businesses can measure performance using QR codes, personalized URLs, unique phone numbers, landing pages, and USPS technologies. These tools help marketers understand engagement, attribute conversions, and optimize future campaigns.
Direct Mail ROI
Direct mail ROI is influenced by audience targeting, creative design, offer strategy, and campaign execution. When combined with quality data and a compelling offer, direct mail can become a highly effective channel for generating leads, driving sales, and building customer relationships.
Direct Mail ROI
Direct mail ROI is influenced by audience targeting, creative design, offer strategy, and campaign execution. When combined with quality data and a compelling offer, direct mail can become a highly effective channel for generating leads, driving sales, and building customer relationships.
Direct Mail Personalization
Personalization helps direct mail stand out by making messages more relevant to recipients. Businesses can customize names, offers, images, locations, and products based on customer data. Personalized direct mail often creates stronger engagement because recipients are more likely to interact with content that feels tailored to their interests.
Direct Mail Personalization
See how personalized direct mail campaigns use customer data, variable printing, and targeted messaging to create more relevant and effective marketing.
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MAIL?
Allmail USA, Inc.
2650 Metro Blvd.
Maryland Heights, MO
63043-2412
Contact
Phone: 314.426.6245
Fax: 314.426.2755
Email: production@allmail-usa.com
Hours of Operation
7:30am - 5:00pm CST
Monday-Friday (excluding Holidays)
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99.525 48.58 100.463 50.347 C 100.867 51.114 101.483 51.599 102.361 51.72 C 102.937 51.8 103.805 51.588 104.431 50.892 C 105.753 49.408 105.723 46.541 104.138 45.269 Z M 103.653 50.014 C 103.381 50.589 102.371 50.872 101.887 50.316 C 101.019 49.347 101.241 47.096 102.18 46.268 C 102.805 45.713 103.563 46.067 103.815 46.622 C 104.229 47.53 104.158 48.964 103.663 50.014 Z M 144.446 43.28 C 144.144 42.2 143.225 41.09 141.973 40.868 C 141.115 40.716 140.368 41.06 139.682 41.564 C 138.884 42.14 138.591 45.552 140.59 46.743 C 141.297 47.157 142.478 47.651 143.528 46.915 C 144.78 46.036 144.81 44.542 144.457 43.28 Z M 142.256 46.339 C 140.318 45.814 139.894 43.21 140.933 41.867 C 142.216 41.696 142.932 42.554 143.245 43.684 C 143.457 44.472 143.457 45.643 142.256 46.329 Z M 153.925 15.782 C 153.643 15.217 153.088 15.479 152.936 15.318 C 152.754 15.126 152.956 14.49 153.239 14.217 L 155.611 15.247 C 154.683 16.903 154.158 19.346 153.845 18.195 L 153.633 17.387 C 152.633 17.69 151.271 17.68 150.715 16.64 C 149.655 14.672 150.624 12.178 152.563 11.3 C 153.582 10.836 154.561 11.118 155.278 11.694 C 155.995 12.269 156.167 13.4 155.904 14.298 L 154.612 13.672 C 154.844 13.258 154.713 12.734 154.43 12.38 C 154.218 12.108 153.845 12.098 153.249 12.158 C 152.351 12.835 151.583 13.894 151.483 15.096 C 151.422 15.812 151.977 16.368 152.411 16.57 C 153.017 16.842 154.127 16.216 153.915 15.802 Z M 131.202 10.947 C 129.001 11.29 129.87 8.474 128.285 6.162 C 127.497 8.241 127.649 11.411 126.69 10.23 C 126.518 10.018 126.417 9.816 126.498 9.422 L 127.548 3.87 C 127.82 3.79 129.001 3.891 129.153 4.375 L 130.395 8.262 C 131.485 7.04 130.637 4.991 131.434 4.526 C 131.697 4.375 132.282 4.607 132.222 5.001 L 131.212 10.947 Z M 147.384 15.298 C 147.233 15.722 146.264 15.136 146.203 14.682 C 145.971 13.097 146.021 11.603 145.254 9.957 L 143.982 14.056 C 143.901 14.308 143.457 14.268 143.154 13.884 C 142.912 13.571 143.084 13.299 143.255 12.814 L 144.981 7.918 L 146.425 8.383 L 147.233 12.713 C 148.101 11.502 147.98 10.311 148.525 9.11 C 148.878 9.11 149.11 9.271 149.433 9.422 L 147.384 15.288 Z M 93.74 7.797 C 93.236 8.544 91.782 7.757 91.247 8.564 C 91.055 8.857 91.378 9.301 91.459 9.766 C 91.54 10.23 93.851 9.695 94.073 9.584 C 94.518 9.372 94.982 10.472 94.659 10.533 L 90.328 11.391 C 90.046 9.14 89.894 7.323 89.288 5.112 L 93.508 4.314 C 93.801 4.254 94.144 5.173 93.942 5.445 L 90.873 5.798 L 91.106 7.393 C 91.842 7.212 92.67 6.969 93.367 7.03 C 93.559 7.05 93.831 7.646 93.73 7.797 Z M 137.592 7.343 C 136.774 8.746 136.623 10.402 136.33 11.956 C 135.896 12.087 135.391 12.098 134.937 11.946 L 136.088 6.929 C 135.836 6.656 135.048 6.556 134.796 6.445 C 134.493 6.303 134.866 5.183 135.169 5.324 C 138.127 6.616 140.257 5.839 138.884 7.626 C 138.763 7.434 137.774 7.05 137.602 7.353 Z M 79.375 12.996 C 79.789 12.875 79.89 13.975 79.587 14.106 C 78.416 14.611 77.235 14.833 76.084 15.419 L 74.177 9.352 C 74.076 9.019 75.267 8.665 75.388 9.039 L 76.892 13.733 C 77.669 13.713 78.356 13.309 79.365 13.006 Z M 85.21 12.471 L 81.485 13.531 L 79.84 7.363 L 81.061 6.969 L 82.404 12.077 L 84.998 11.33 C 85.028 11.744 85.049 11.987 85.22 12.471 Z M 122.662 9.422 L 123.167 4.506 C 123.217 4.032 123.217 3.598 123.5 3.386 C 123.732 3.204 124.701 2.992 124.661 3.376 L 124.004 9.422 C 124.004 9.756 122.632 9.776 122.662 9.433 Z M 140.782 13.43 L 139.48 12.875 L 141.327 6.949 L 142.619 7.252 Z M 86.886 11.966 L 85.624 6.132 C 85.543 5.809 86.563 5.385 86.714 5.687 L 88.218 11.573 C 87.784 11.926 87.29 12.027 86.886 11.966 Z M 120.623 5.041 C 120.794 4.183 120.492 3.154 119.714 3.053 L 115.767 2.558 L 115.272 8.706 C 115.232 9.261 116.05 9.231 116.413 9.15 C 117.221 8.978 116.383 7.353 116.948 6.636 C 117.11 6.434 117.493 6.545 117.766 6.606 C 118.634 6.808 118.412 8.817 118.846 9.14 C 119.26 9.433 120.098 9.554 120.461 9.463 L 119.351 6.566 C 120.28 6.344 120.512 5.637 120.623 5.051 Z M 119.109 5.334 C 118.432 5.819 117.958 5.829 117.14 5.697 C 116.726 5.556 116.605 4.153 117.059 3.921 C 117.715 3.578 118.523 3.971 119.159 3.921 C 119.553 4.587 119.331 5.183 119.119 5.324 Z M 101.715 6.344 C 101.422 5.031 100.504 3.305 99.111 3.547 L 96.002 4.082 L 97.061 10.291 L 100.07 9.645 C 101.332 9.059 101.978 7.535 101.715 6.354 Z M 98.344 9.14 C 97.839 7.636 97.597 6.061 97.768 4.627 C 99.474 4.294 100.14 5.233 100.342 6.576 C 100.514 7.757 99.747 8.988 98.344 9.14 Z M 68.836 11.361 C 69.048 13.612 69.21 15.752 69.301 18.104 C 69.765 18.447 70.068 17.882 70.32 17.7 C 70.704 17.428 70.452 16.701 70.209 16.297 C 70.845 16.004 71.683 15.489 72.45 15.611 C 72.743 15.661 73.006 16.479 73.288 16.418 C 73.621 16.347 73.985 16.277 74.58 16.055 C 72.531 13.642 70.754 9.503 68.847 11.361 Z M 70.199 14.874 C 69.997 14.207 70.118 13.45 69.775 12.734 C 70.643 12.683 71.128 13.39 71.562 14.44 C 71.734 14.843 70.341 15.358 70.199 14.874 Z M 112.527 2.942 C 111.224 2.346 109.811 2.487 108.418 2.427 L 108.388 8.988 C 109.034 9.12 109.569 9.099 110.053 8.645 C 109.579 8.171 109.529 6.505 110.195 6.566 C 111.477 6.677 112.507 6.475 113.092 5.667 C 113.688 4.829 113.476 3.366 112.537 2.932 Z M 111.891 5.162 C 111.124 5.657 110.407 5.708 109.922 5.445 C 109.387 5.152 109.68 4.486 109.852 3.739 C 109.953 3.325 111.033 3.567 111.548 3.689 C 112.002 3.8 112.295 4.89 111.891 5.162 Z M 124.671 25.251 C 124.671 25.816 124.893 26.372 124.368 26.553 C 122.965 27.038 122.662 23.878 120.865 22.344 C 120.552 23.828 120.784 25.14 120.865 26.543 C 120.451 26.523 120.078 26.513 119.644 26.301 C 119.815 24.242 119.876 22.344 119.714 20.284 L 121.319 20.133 C 122.056 21.365 122.359 22.738 123.429 23.959 C 124.136 21.738 122.652 19.447 124.671 20.315 L 124.671 25.241 Z M 109.276 26.452 C 108.418 26.624 107.984 26.079 107.651 25.514 L 105.723 22.202 C 104.885 23.757 106.076 26.372 105.218 26.574 C 105.026 26.624 104.451 26.23 104.451 25.978 L 104.451 20.153 L 105.975 20.173 C 106.793 21.365 107.065 22.758 108.287 23.858 C 108.459 22.455 108.226 21.365 108.115 20.173 L 109.236 20.042 L 109.266 26.452 Z M 119.3 31.914 L 116.857 31.722 L 116.625 33.206 C 118.028 33.943 120.562 32.792 120.057 34.124 C 119.936 34.437 119.633 34.629 119.209 34.599 L 115.454 34.357 L 115.515 28.037 L 119.856 28.118 C 120.259 28.118 120.047 28.754 119.926 28.966 C 119.795 29.188 119.381 29.299 118.947 29.259 L 116.777 29.067 L 116.797 30.692 L 119.432 30.692 L 119.31 31.924 Z M 102.008 20.062 C 102.422 20.194 102.725 20.244 103.26 20.032 C 102.896 21.708 103.351 23.212 103.169 24.898 C 103.048 25.948 101.756 26.654 100.908 26.594 C 99.939 26.513 98.404 26.25 98.354 25.17 L 98.091 20.062 C 98.788 20.113 99.191 20.072 99.817 20.315 C 99.595 22.96 99.171 26.321 101.079 25.554 C 101.634 25.332 102.048 24.817 102.038 24.141 L 102.008 20.052 Z M 124.923 33.297 C 125.054 33.781 125.024 34.135 124.963 34.548 L 120.946 34.528 L 120.966 28.108 C 121.299 27.987 121.753 27.987 122.319 28.068 L 122.339 33.377 C 123.207 33.579 123.863 33.327 124.913 33.307 Z M 102.27 33.246 C 102.452 33.569 102.432 34.034 102.301 34.387 L 98.485 34.437 L 98.444 28.098 C 98.838 27.775 99.504 27.906 99.949 28.108 L 99.767 33.105 C 100.514 33.458 101.12 33.428 102.26 33.236 Z M 110.669 26.321 L 110.74 20.517 C 110.74 20.204 111.749 20.032 112.072 20.153 L 112.032 26.139 C 111.871 26.432 110.669 26.654 110.669 26.321 Z M 113.415 31.076 C 113.526 30.571 114.566 30.218 114.445 29.541 C 114.283 28.592 113.9 28.239 112.961 28.158 L 109.337 27.815 L 109.246 34.599 C 111.608 34.145 113.647 35.124 114.576 32.933 C 114.869 32.227 113.294 31.641 113.415 31.076 Z M 110.488 29.4 C 110.578 29.168 112.274 29.027 112.466 29.097 C 112.799 29.228 112.951 29.804 112.85 30.046 C 112.527 30.813 111.002 30.813 110.75 30.561 C 110.538 30.359 110.356 29.743 110.488 29.4 Z M 112.123 33.428 C 111.679 33.488 110.861 33.519 110.578 33.024 L 110.548 31.974 C 111.224 31.49 112.618 31.429 113.062 32.338 C 113.344 32.933 112.496 33.377 112.123 33.428 Z M 117.503 20.587 C 116.252 20.002 115.071 20.002 114.182 20.759 C 113.314 21.496 113.173 22.778 113.354 23.929 C 113.577 25.332 114.788 26.796 116.08 26.553 C 117.635 26.25 118.503 25.433 118.644 23.676 C 118.745 22.414 118.392 21.001 117.514 20.587 Z M 116.585 25.312 C 116.07 25.877 115.182 25.423 114.98 25.019 C 114.505 24.07 114.495 22.132 115.101 21.567 C 115.636 21.072 116.454 21.031 116.847 21.708 C 117.403 22.667 117.443 24.353 116.585 25.312 Z M 108.247 34.215 L 106.389 28.158 C 106.228 27.623 104.723 27.886 104.592 28.37 C 103.976 30.511 103.441 32.499 102.684 34.447 C 103.24 34.488 103.724 34.437 103.946 34.235 C 104.128 34.074 104.037 33.337 104.249 33.176 C 104.713 32.822 106.278 32.893 106.541 33.418 C 106.823 33.983 106.732 34.518 107.237 34.589 C 107.631 34.649 108.398 34.659 108.257 34.215 Z M 104.592 32.005 L 105.37 29.673 C 106.026 30.43 105.894 31.066 106.318 31.863 C 105.834 32.277 105.117 32.277 104.592 32.015 Z M 80.819 28.128 C 80.334 27.916 79.426 27.916 79.204 28.269 C 78.992 28.603 79.012 29.632 79.436 29.642 L 82.757 29.703 L 82.737 31.076 L 77.76 30.894 L 77.73 23.929 C 79.547 23.929 82.172 23.878 82.485 24.11 C 82.737 24.292 82.919 25.221 82.495 25.221 L 79.224 25.17 C 79.184 25.776 79.113 26.382 79.244 26.654 C 79.456 27.098 80.92 26.493 81.99 27.008 C 82.071 27.129 82.323 27.543 81.778 28.017 C 81.738 28.088 81.384 28.249 80.819 28.128 Z M 88.299 30.924 C 86.533 31.49 84.907 30.894 84.322 29.279 L 85.705 28.996 C 86.099 29.582 86.533 29.965 87.098 29.996 C 87.663 30.026 88.451 29.854 88.552 29.188 C 88.794 27.563 84.938 28.764 84.746 26.452 C 84.635 25.16 85.18 24.171 86.573 23.959 C 87.885 23.767 89.177 24.131 89.945 25.392 C 88.329 26.362 89.097 24.958 86.634 25.15 C 86.159 25.191 86.018 26.271 86.432 26.351 C 87.673 26.624 89.167 26.755 89.854 28.007 C 90.167 28.572 90.015 29.279 89.945 29.693 C 89.813 30.399 89.026 30.672 88.309 30.904 Z M 49.888 25.13 L 49.969 30.591 C 49.969 31.066 48.768 31.207 48.465 30.551 L 48.172 25.14 C 47.658 25.302 47.234 25.312 46.9 25.079 C 46.305 24.656 46.729 24.413 46.577 23.717 L 51.817 23.767 C 51.685 24.312 51.766 24.645 51.847 25.11 L 49.878 25.13 Z M 58.277 27.977 C 59.135 27.472 59.458 26.786 59.489 25.917 C 59.509 25.302 59.317 24.11 58.459 24.06 L 54.037 23.767 L 54.017 30.914 C 54.694 30.965 55.198 31.005 55.673 30.854 C 55.39 30.026 55.36 28.804 55.582 28.169 C 55.703 27.876 56.672 27.946 56.874 28.169 C 57.338 28.683 57.47 30.662 58.126 30.884 C 58.54 31.025 59.317 31.025 59.67 30.783 C 59.125 29.753 58.701 29.027 58.287 27.987 Z M 58.045 26.129 C 57.853 27.068 55.804 27.411 55.431 26.775 C 55.249 26.483 55.431 25.968 55.471 25.079 C 55.925 24.928 56.793 24.928 57.49 25.049 C 57.934 25.13 58.116 25.816 58.045 26.119 Z M 74.691 25.09 C 73.46 23.686 71.451 23.939 69.765 23.919 L 69.765 31.025 C 71.501 31.086 73.591 31.187 74.833 29.521 C 75.64 28.431 75.549 26.069 74.691 25.09 Z M 73.127 29.34 C 72.582 29.864 72.067 29.975 71.3 29.622 C 71.35 28.259 70.896 26.594 71.421 25.201 C 71.602 24.726 72.935 25.079 73.207 25.493 C 74.045 26.816 74.106 28.401 73.137 29.34 Z M 65.576 24.04 L 63.708 23.747 L 61.538 30.712 C 61.447 31.015 62.578 31.086 62.709 30.803 C 62.85 30.51 62.981 30.228 62.961 29.592 C 63.718 29.44 64.91 29.319 65.768 29.673 C 65.737 30.46 65.828 30.975 66.565 31.035 C 66.515 31.096 67.484 31.197 67.585 30.874 L 65.576 24.05 Z M 63.496 28.169 C 63.85 27.26 63.829 26.493 64.445 25.655 C 65.061 26.594 65.111 27.492 65.152 28.36 C 64.354 28.391 63.9 28.451 63.506 28.158 Z M 39.228 25.483 C 37.855 25.473 37.038 26.402 37.149 27.432 C 37.27 28.522 38.047 29.208 39.097 29.36 C 40.197 29.521 41.056 28.653 41.035 27.623 C 41.015 26.533 40.369 25.493 39.228 25.483 Z M 39.097 28.31 C 38.643 28.259 38.401 28.068 38.29 27.603 C 38.179 27.129 38.542 26.735 39.249 26.685 C 39.733 26.654 39.965 27.179 39.985 27.492 C 40.016 27.987 39.632 28.37 39.097 28.32 Z M 186.491 23.878 C 185.452 22.909 183.725 23.161 182.191 23.131 C 182.494 22.011 182.706 21.102 182.332 20.052 L 175.084 19.951 C 164.303 12.077 149.353 5.768 136.371 3.123 C 131.172 2.063 126.256 0.812 121.077 0.549 C 115.384 0.266 109.801 -0.43 104.128 0.378 L 89.924 2.407 C 77.397 4.597 63.163 10.119 52.594 17.004 L 48.415 19.729 C 46.285 21.122 41.54 19.214 40.632 20.396 C 39.996 21.223 40.531 22.354 40.359 23.394 C 38.491 22.859 36.907 23.727 35.948 24.787 C 34.666 26.21 34.716 28.128 35.584 29.451 C 36.634 31.056 38.401 31.591 40.319 31.258 L 40.298 34.135 C 42.56 35.376 45.558 34.225 47.991 34.72 C 57.227 40.827 67.029 45.693 77.558 49.226 L 83.494 50.932 C 91.873 52.709 100.443 54.344 109.155 54.496 C 121.965 54.718 134.836 52.527 146.93 48.55 C 152.825 46.602 158.216 44.108 163.667 41.473 L 170.4 37.587 L 174.983 34.71 C 176.508 34.104 180.101 35.447 182.443 34.145 L 182.262 31.379 C 184.462 31.681 186.4 30.823 187.289 29.128 C 188.157 27.482 187.945 25.271 186.471 23.888 Z M 86.391 4.597 L 97.193 2.679 L 104.138 1.831 C 112.355 1.185 120.492 1.75 128.668 3.022 C 144.093 5.425 158.943 10.664 172.106 19.76 L 154.844 20.032 C 151.483 18.235 148.03 16.983 144.406 15.903 C 143.397 14.914 142.094 14.995 140.812 14.641 C 134.493 12.865 126.659 11.209 120.219 10.674 L 112.284 10.018 L 105.178 10.381 L 94.719 11.805 C 88.329 13.046 82.252 14.5 76.165 16.731 L 68.594 19.739 C 62.84 20.254 57.106 20.133 50.948 19.83 C 62.002 12.421 73.894 7.373 86.411 4.587 Z M 127.406 34.276 C 126.528 35.306 125.69 36.477 124.287 37.193 C 117.231 40.777 108.923 41.039 101.533 38.455 C 99.202 37.637 97.294 36.305 95.8 34.367 C 95.477 29.683 95.709 25.1 95.719 20.456 C 96.87 19.245 97.718 18.124 99.181 17.397 C 106.682 13.672 115.535 13.561 123.237 16.893 C 125.014 17.66 126.215 18.841 127.538 20.264 L 127.417 34.276 Z M 128.88 34.7 L 150.554 34.942 C 137.804 40.131 124.035 43.25 110.387 42.978 C 97.475 42.725 84.736 39.727 72.43 35.033 L 92.004 34.72 C 93.579 34.498 95.022 34.791 95.467 36.497 C 102.25 42.059 111.517 42.503 120.037 40.424 C 123.752 39.515 126.69 37.759 128.88 34.7 Z M 120.451 14.258 C 113.728 12.491 106.995 12.501 100.625 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