Printing, excels in producing high-resolution, full-color designs, eco-friendly, using non-toxic inks and generating less waste. Direct-to-garment (DTG) printing is a digital method that applies water-based inks directly onto fabric, similar to an inkjet printer but for textiles. It excels in producing high-resolution, full-color designs and is ideal for small orders due to minimal setup time. DTG is eco-friendly, using non-toxic inks and generating less waste. It’s particularly suited for intricate designs and can print on various fabrics, especially cotton. Unlike screen printing, DTG doesn’t require screens or stencils, making it cost-effective for short runs. Contact us https://alltshirts-usa.com
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The Importance of Suppression in Direct Mail Marketing
Why Suppression Matters In direct marketing, particularly with direct mail, it’s crucial to suppress certain groups from your mailing list. This strategy not only saves money but also enhances your campaign’s effectiveness. Here are some key reasons for suppression: 1. Cost Efficiency: Direct mail has a high cost per thousand, so targeting only the most relevant recipients is economically wise. 2. Consumer Preferences: People increasingly want the option to opt out of marketing communications. Respecting these preferences helps maintain a positive brand image. 3. Accurate Analysis: Including inappropriate recipients can skew your response rate analysis. For instance, one client discovered that nearly a third of their recipients should have been excluded, significantly affecting their response rate. Who to Suppress When advising clients on suppression files, we recommend excluding the following groups: • Existing Customers: Unless there’s a compelling reason to contact them, avoid sending mail to active customers to prevent confusion and save resources. • Deceased Individuals: Utilize the national deceased file, which is updated monthly, to avoid sending mail to deceased persons. • Do Not Solicit (National File): Consumers can opt out via DMA Choice. Ensure you respect these requests by running this file through every mailing. • Do Not Solicit (Internal File): Maintain an internal list of individuals who have asked to be removed from future mailings. While direct mail isn’t heavily regulated by privacy laws like CCPA, it’s best practice to honor these requests. • Declined Prospects: If you’ve recently declined a prospect, wait until their situation changes or enough time has passed before remarketing to them. This is especially relevant for fintech and financial services marketers. • Ex-employees: In competitive industries, it’s wise to avoid mailing ex-employees by removing them from seed lists. • Competitors: For B2B marketing, exclude competitors’ staff from your mailing lists to prevent them from gaining insights into your strategies. A simple exclusion list of business names can address this concern. Final Thoughts Don’t overlook the importance of suppression files. Consider past, present, and future prospects who should be excluded from mailings to save money, improve response rates, and avoid potential privacy issues. Start working on suppression early and provide it to your data processing partner when delivering prospect data to keep mailings on schedule.
Read More...If you’re thinking about using mass mailing..
Even with the growth of the Internet, mass mail continues to be an effective method for connecting with existing and prospective customers. Sending promotional materials to targeted lists allows you to deliver your message directly to those most likely to be interested. If you’re thinking about using mass mailing, there are numerous advantages to hiring a professional service rather than handling it internally. Using a presort service provider offers several benefits: Cost Savings… Presort services allow you to access bulk mail discounts without needing to meet the high volume requirements on your own. By commingling your mail with others, you qualify for the best postal discounts. Efficiency and Convenience… These services handle all aspects of mail preparation, including sorting, barcoding, and delivery to the USPS, saving you time and resources. Improved Tracking and Compliance… Providers often offer enhanced mail tracking and ensure compliance with USPS regulations, reducing errors and improving delivery times. Contact us if you’d like help with bulk mailing needs. 314-426-6245
Read More...Follow us on YouTube
We have a YouTube channel where we explain our services, and our equipment. Check out this YouTube Short about sealing folded mailers as per mailing requirements. Please follow us and like our videos! https://www.youtube.com/@AllMail-USA
Read More...USPS’ new mail truck makes debut to rave reviews from carriers
by NewsNationNow.com Have you seen one yet? Those in Georgia? “Odd appearance aside, the first handful of Next Generation Delivery Vehicles that rolled onto postal routes in August in Athens, Georgia, are getting rave reviews from letter carriers accustomed to cantankerous older vehicles that lack modern safety features and are prone to breaking down — and even catching fire. Within a few years, the fleet will have expanded to 60,000, most of them electric models, serving as the Postal Service’s primary delivery truck from Maine to Hawaii.” ~ NewsNation read more
Read More...How our FireJet benefits you, our customer…
The Kirk-Rudy FireJet 4C offers several benefits to clients, primarily through its advanced printing capabilities and cost-effectiveness. – **High-Quality Printing**: The FireJet 4C uses Memjet’s DuraFlex technology to deliver high-speed, full-color inkjet printing with exceptional print quality and color matching, which is crucial for clients who need consistent and vibrant results[1][2]. – **Versatility and Speed**: It can handle a wide range of applications, including envelopes, documents, labels, direct mail, and packaging products. The printer can produce up to 18,000 #10 envelopes per hour, making it significantly faster than traditional tabletop presses[1][2]. – **Cost Efficiency**: The FireJet 4C is less expensive to operate than offset presses, as it eliminates plate costs and reduces make-ready time. This makes it a profitable alternative to smaller desktop printers[1][2]. – **Flexibility**: It can print on various substrates and sizes, including full bleed on different envelope sizes, and even handle complex tasks like printing on envelope flaps[2]. These features make the FireJet 4C an attractive option for print shops looking to provide high-quality, cost-effective printing solutions to their clients. Sources [1] FireJet 4C Replacing Offset & Tabletop Envelope Printers https://mailomg.com/2022/05/16/firejet-replacing-offset-tabletop-envelope-printers/ [2] PRINTING United Expo Hot Products Spotlight: Kirk-Rudy FireJet 4C https://www.piworld.com/article/printing-united-expo-hot-products-spotlight-kirk-rudy-fire-jet-4c/ [3] Do You Need a Change in Leadership to Drive Innovation? https://whattheythink.com/articles/114835-do-you-need-change-leadership-drive-innovation/ [4] Firejet 4C – Kirk-Rudy https://www.kirkrudy.com/products/firejet-4c [5] FireJet shines at Printing United – Kirk-Rudy https://www.kirkrudy.com/news/firejet-shines-at-printing-united [6] Kirk-Rudy Selects Memjet’s DuraFlex Technology to Power the … https://www.memjet.com/press-release/kirk-rudy-selects-memjets-duraflex-technology-to-power-the-firejet-4c-color-inkjet-system/ [7] Next Generation FireJet 4C To Use Durabolt Engine https://mailomg.com/2023/05/11/next-generation-firejet-4c-to-use-durabolt-engine/ [8] Printlink Finds Success with the FireJet 4C – YouTube https://www.youtube.com/watch?v=_30ptO7pB1M
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The Best of Maryland Heights Award for Mail/Delivery Service Industry
We appreciate and thank the Maryland Heights Chamber of Commerce and Mayor Mike Moeller for the recognition of receiving “The Best of Maryland Heights Award for the Mail/Delivery Service Industry.” https://www.mhcc.com The name “Maryland Heights” came from settlers in the early 1900’s who were reminded of their home state of Maryland and its rolling hills. The area was considered semi-rural until World War II when the community saw a population surge that transformed Maryland Heights into a highly developing town. Roadway construction in the 1950’s and 1960’s improved access to and from the area. More recently, the completion of the Page Avenue extension has given residents throughout the St. Louis area easy access to Maryland Heights. The city of Maryland Heights has continued to grow since its incorporation in 1985. Since then, the city has expanded to over 23 sq. miles and is home to over 27,000 residents and nearly 2,000 businesses. It offers numerous business, dining, and entertainment experiences and continues to be a frequent destination for residents and visitors of all ages. In August 2013, Maryland Heights was named the Digital Capitol of Missouri from Google. This award highlighted the city’s online presence and strength in the digital marketplace. https://www.mhcc.com/about/history/
Read More...United States Postal Service® (USPS®) 2021 Postage Price Increase – August 29th
“The rate change request is part of a balanced approach under “Delivering for America,” the Postal Service’s 10-year plan for achieving financial sustainability and service excellence. … The proposed rate changes are expected to generate $44 billion over the next 10 years.“ “Even with the post rate increase, USPS prices will remain among the world’s most affordable.” To learn more about the price increase you can visit https://faq.usps.com/s/article/2021-Postage-Price-Changes or ask your friendly Customer Service Representative at 314-426-6245 or via production@allmail-usa.com.
Read More...Chamber Rock N’ Roll Bingo
At Allmail USA, Inc. we not only test our knowledge of the print and mail industry to meet our customer needs, but we also like to test our knowledge of rock n’ roll! For this reason, Allmail was a proud beverage sponsor of the Maryland Heights Chamber of Commerce (MHCC) Rock N’ Roll Bingo. On Friday August 6th, the Allmail team of Greg Tauser and Darrin Filla went toe-to-toe with some of Maryland Heights’ biggest and brightest. Keep watching for our next event.
Read More...Now Hiring!
Allmail USA, Inc. is looking to expand our team. With our Sales Manager Bob Barna out finding new opportunities we need more team members to keep up. We are currently looking for individuals interested in becoming an Operations Technician. See our job posting on LinkedIn; for a full description and to fill-out an application, visit our new Careers page.
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