For decades, businesses have relied on USPS Marketing Mail to reach customers. While it was once known as Third-Class Mail, today's Marketing Mail is much faster, more efficient, and supported by advanced technology that helps businesses deliver campaigns with greater accuracy.

From Third-Class Mail to Marketing Mail

Marketing Mail has evolved over the years:

• 1845 - Reduced postage rates were introduced for advertisers.

• 1863 - The service became known as Third-Class Mail.

• 1979 - USPS introduced workshare discounts for presorted mail.

• 1982 - Automated barcode technology improved mail processing.

• Late 1980s - CASS Certification was introduced to improve address accuracy.

• 2001 - Third-Class Mail was renamed Standard Mail.

• 2017 - Standard Mail became USPS Marketing Mail.

Why It Matters Today

Modern USPS Marketing Mail is designed to help businesses save on postage while improving delivery efficiency. Advances in automation, address verification, and mail tracking make today's direct mail campaigns more reliable than ever.

At Allmail USA, we help businesses take advantage of these USPS tools to maximize campaign performance and postage savings.

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