Are you running for a political office and need to figure out how to get your message to the voters? Direct mail is a proven effective method to relay your message. You went to your county and received a voter roll with history for your district and find there are over 14,000 registered voters. That will bust your budget if you mail to all! So… now what?

Optimize Your List

The first step in determining who to send your message to is to remove all of the inactive voters. From there you would remove all those who have never voted or the last time they voted was more than a determined number of years. Your numbers are starting to go down.

Target the Active Voters

Active voters are game changers. They are the ones that you can best spend your money on a direct mail political campaign. They are the ones who study the issues and the candidates. These are the people that show up to vote, especially in the municipal and primary elections.

Once your list reflects active voters, the next step is to remove household duplicates by family name. You now have your audience. Create your mail pieces now and develop a plan of when to have them received by your audience to coincide with other events in your campaign.

At Allmail USA, we help businesses create targeted direct mail campaigns with full-service printing, mailing, and delivery solutions.

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